While authors are allowed to change the prices of their items at any time, there are some additional Envato “house rules” to follow around the messaging and promotional materials allowed when advertising those price changes as a “sale/discount” (which we will call a “Promotional Price”).
These rules are intended to provide better consistency and clarity for customers while at the same time helping authors to set prices responsibly and avoid engaging in misleading pricing conduct.
Launching Items On Market
For newly published items:
- The item may not be advertised as having a “discounted” price within the first thirty days after launch.
- The item may be advertised as having a lower “introductory” price when launched, but only if:
- the reference to “introductory” pricing lasts no longer than 30 days; and
- at the time of launch, you intend for the price to truly be introductory only and you have an honest intention to increase the price after the introductory period.
For example, you can’t publish an item at $25 and advertise it as a “50% introductory price” unless you actually intend to raise the price to $50 after the promotional period.
Running a Promotional Price
You may advertise an item as having a “sale” or “discount” price (“Promotional Price”) in the following circumstances only:
- The item must have been sold at a higher Original Price point for at least thirty days before any lowered price may be advertised as a Promotional Price.
- The Promotional Prices may only be calculated/displayed in relation to the Original Price of the item.
- Do not attempt to advertise an artificially inflated price or misleading promotional value.
- In order for a new Original Price to take effect, the item must have sold at that price point for at least thirty consecutive days.
- The item must not have been sold at or below the Promotional Price at any time before the new promotion, except in the case of previous promotions (see the next point regarding multiple promotions).
- Multiple promotions may be advertised within a shorter period of time (e.g Black Friday followed by Cyber Monday), so long as they all reflect the same Original Price, and follow all other Promotional Price rules.
For example, you can’t raise the price of a $50 item up to $100 for a few days, then reduce it to $25 and advertise it as a Promotional Price of “75% off” or “Save $75”. The Original Price is $50, so the discount is only 50%.
- The promotion must last no longer than thirty days, in total (including any extensions):
- After thirty days, that price is effectively considered to be the new Original Price, and therefore may not be continually advertised as a Promotional Price. If you do not want to return the item to its higher price then you are free to keep the item at the lower price, but you can’t call it a “discount”, “sale” or similar description identifying it as a special price anymore.
- For example, if you ran a sale for a week, and decided to extend the sale for an extra week due to popular demand, that is acceptable, so long as the total promotional period is under 30 days.
- For example, if you’re promoting a holiday discount on an item that starts on Dec 1st, it must end no later than Jan 1st (including any extensions).
For example, you can’t run a different promotional discount on an item every week for the entire year.
- You have ultimate control over the price you set, but you may only select a price if you truly and sincerely believe that you will sell items at that price. You may not price an item too high or too low with no intention of making a sale at that price.
- You cannot display an item price that your item has never had (e.g. “other items are listed at $65 but ours is only $43”).
- While you may generally market the value of your item (including using dollar value amounts), you cannot display or represent the value of any included components or features as part of your item’s price or in a way it could be perceived as a promotional price (e.g. “Our price $60 + $200 added value = $260 = Now only $49").
- Any item that bundles other components should include an easy-to-find “disclaimer” or reference to the following help article so that customers can fully understand what they are receiving as part of their purchase. For more information, see Bundled Plugins.
- For Example:
- “For more info on how our bundled plugins work, check out this article.”
- “Some restrictions apply on these bundled components, for details, check out this article.”
- The disclaimer should be visible pre-purchase and in close proximity to the marketing (for example, using an asterisk or number in a preview image that refers to an easily located footnote/clarification just underneath the image).
Titles, Thumbnails & Preview Images
- Item titles must not be altered to include Promotional Price details.
For example, if your item is titled “Corporate Theme” you cannot rename it to “Corporate Theme - On sale” or “Corporate Theme - Save $10” or “Corporate Theme - 50% off”, etc.
- Item Thumbnails and Preview Images should have no more than 1/5th of the space devoted to Promotional Price text or graphics (e.g. “Sale”, “Discount”, “% Off”, etc).
- Item Preview Images should not be completely replaced with a Promotional Price advertisement. Remember that Envato and our affiliates rely on these images to promote your items externally, and so they should always primarily reflect the nature and content of your item (not simply its price).
- Additional dedicated Promotional Price advertisements, text, and graphics may be added to the item description.
Reporting Discount & Promotional Pricing Guideline Violations
- If possible, reach out to the offending author to advise them they are not following the guidelines.
- Collect evidence of the violation (a screenshot, item description copy, image, etc.) and report the violation to Envato.
- Envato will investigate the report and take action as required:
- If an author is found to be in violation of these guidelines, we will inform the author and request that they make the necessary changes to their item page.
- If an author fails to respond within the designated timeframe, their item may be disabled.
- If an author is repeatedly in violation of these guidelines, it could mean the suspension of their author account or even a permanent ban.