Summary: This article explains how the Subscriber Share model works, including how net revenue is defined and allocated. Under this user-centric approach, subscription earnings are distributed based on the specific assets each subscriber uses, aligning Author earnings more closely with the value they deliver.
"Subscriber share" is the user-centric revenue share methodology we use to allocate subscription earnings among individual stock assets and downloads.
The core idea behind the subscriber share approach is that a subscriber’s revenue share should go to the content that each individual subscriber actually uses and values. That means:
- If a subscriber uses only one Author’s items in a subscription period, that Author receives all of the available net revenue from that subscriber.
- The more subscribers who use an item, the more subscription income that item earns.
- Authors can receive more meaningful earnings from fewer downloads and creating niche content that appeals to specific subscribers.
- Earnings are more directly linked to the value that Authors deliver to each individual subscriber, and not simply skewed towards heavier downloading users.
Please note:
- An Author’s individual earnings will, of course, vary depending on the number of downloading subscribers, how much net revenue they generate, and which specific assets they download in a given month.
- We also account for other factors such as weighting different asset types to distribute earnings more effectively. Exact calculation formulas are proprietary business information and subject to change.
- Revenue share refers to the portion of a subscriber’s payment related to their use of stock assets, after standard adjustments (e.g. taxes, fees, and other costs), which may vary by plan type.
For more details about the Revenue Share and how it’s split between Envato and our Authors, please review our Author Terms.