Summary: This highlights the benefits of being an Envato Author and what selling your creative assets on our platforms offers you as a creator/seller.
1. The Large Global Customer Base
With over 2 million customers, we have a rapidly growing audience across Envato. This includes customers looking for a subscription and a regular stream of assets on Envato Elements, as well as the customers looking to purchase independant items on Envato Market.
Just like our author community, our customers are spread all across the world and with that, comes the depth and diversity of the products and items we offer. Customers know that when they come to Envato, they can find what they need to get their creative projects done.
2. Growing Community Earnings
More than 81,000 creatives from nearly every country in the world have now earned with Envato, be it for their designs, their items, their skills and experience or their eye for trends.
At Envato, our goal is to put more earnings into the hands of our creative community. Want proof? In 2020, we reached $1 billion USD in total community earnings.
We will always be proud that our community earns more than our company does.
3. Our Established Marketplace - Envato Market
When you join and sell on Envato Market, you are joining a community of micro communities, passionate people who are experts in their craft whether it is in Audio, Video, Photos, WordPress, Code, Web or 3D.
Envato Market is our most established platform and with that comes a legacy of great items across a variety of budgets and themes, top authors with years and years of reviews, and a solid customer base who have either heard of Envato Market or have purchased an item from there before.
Envato Market also provides a look into the author and what they’re all about on the Portfolio page. This allows for authors to use their own branding and storytelling to connect with customers and showcase their work, as well as their collection of Envato badges!
With over 60 million items sold on Envato Market, it is an engaged and thriving community which exists both globally on the platform and our Envato Forums, as well as within local communities.
4. Our Unique Subscription Service - Envato Elements
Envato Elements is a subscription-based platform for authors who are handpicked to join and sell their items. Unlike Envato Market, authors are part of a smaller group which caters to a different kind of customer base looking for a regular stream of items, including agencies, marketers and designers.
Being our first and only subscription platform, it is incredibly unique and has the benefit of attracting frequent and more consistent customers looking for a more long term experience, as well as providing a possible additional income stream for Envato Market authors who are invited to join or those selling on other sites.
Given the unlimited subscription model, we introduced the subscriber share method, where authors share in 50% of the total net revenue from subscribers (customers).
Sharing 50% of net revenue with authors using the subscriber share method is much fairer than traditional ways of sharing subscription revenue and was developed in response to criticisms of popular streaming services. If a subscriber doesn't download anything, we share 50% of their net revenue to content creation programs and author incentives.
5. The Pathways to Help Authors Earn More - Platforms and Programs
Joining Envato means that you also have multiple ways to earn more from your digital assets just by being a part of our community. This includes having access to platforms like Envato Market and Envato Elements, but also our programs and opportunities.
The Envato Affiliates Program allows authors to earn money from every single sale by referring to individual digital assets (Envato Market), our unlimited creative subscription (Envato Elements), or our DIY design tool (Placeit).
Placeit is our latest smart design, logo and mockup tool that almost anyone can use for any kind of business or occasion. Authors selling on Envato Elements can have their items considered for sale on Placeit. The Placeit team will regularly select items suitable to showcase on the platform based on what customers are looking for, which means more exposure for your item!
Authors can also choose to go exclusive to earn more. If you choose to offer your items on an exclusive basis, then you’ll benefit from lower author fees, which means you can earn more, but this also means you cannot sell, distribute, or even give away for free your items (or any related items) outside of Envato. This exclusivity helps customers know that the only place to find your items is on Envato!
6. Our Perks and Promotion Opportunities
Alongside our platforms and products, we also have a thriving and engaged community of authors all around the world, across various areas of speciality. Joining Envato means access to our Envato Forums, with access to local groups, discussions, contests and more. It also gives an opportunity for authors to seek advice and feedback about their items and portfolio.
From time to time, we host live and online events around the world under our flagship conference, Envato Worldwide.
We also support our authors with educational resources and regular trends and insights. Our Author Hub is focused on all things author including, all the latest current and emerging trends within the marketplace and industry, business development resources and author interviews. Our Author Newsletter then wraps all of the highlights each month so authors get all the news in one place.
Likewise, Envato plans a significant investment in marketing and promotional activities in order to secure a large audience of design customers who may not currently source digital assets elsewhere in the Envato ecosystem, as well as those who are regular customers.
This includes campaigns such as the Free Files Campaign and the Black Friday Sale, which aims to increase the exposure of our authors and items through sales and promotions, as well as running regular contests and creative briefs using our data and rising trends, helping Authors create and sell more of the content that customers are searching for.