Summary: This page goes through the steps of how to effectively measure traffic and conversions from paid advertising campaigns to your pages on Envato marketplaces. This article will explain what the tracking parameters are, show you how to set up your URLs and how to interpret the results so you can start tracking your conversion.
Note: Market analytics are currently only available to Authors who were already using the Google Analytics integration in the first week of June 2023 (by providing their Google Analytics Property ID through the Market settings page which is no longer available). Analytics cover all Market sites except GraphicRiver.
- Introduction to Market Analytics on Envato
- Getting started
- Custom Parameters for your item URLs
- Setting up your URLs
- So where does the data go?
- Market Analytics FAQs
Introduction to Market analytics on Envato
Paid advertising campaigns are a proven method to drive traffic and sales on your Envato Market items. We want our authors to be able to track the performance of paid advertising campaigns converting to sales on Envato marketplaces.
In order for this to be a reality, we have made some improvements to the ways in which you can track traffic that you send to checkouts through sources such as landing pages and ads. We have added custom parameters that allow you to track the source of traffic and identify unique campaigns you are running.
If you had already provided your Google Analytics Property ID through your Envato Market account before June 2023 and if you fall into the category of eligible authors, you should have an “Analytics” tab available in the Settings page of any Envato Market site (e.g. ThemeForest).
See FAQs if you are using multiple Envato author accounts.
Custom Parameters for your item URLs
We have set up new parameters that will go at the end of your item URLs when sending traffic to your item page, directly to the item checkout page. These parameters will allow you to track the performance of traffic coming from paid campaigns and landing pages, within Google Analytics.
This section will give you a brief overview of the new parameters and what they do. The following section ‘Setting Up Your URL’ will breakdown how our item page URLs are structured, and how you can customize your links to include the parameters.
The custom parameters are as follows:
- Author ID: This is your unique username, and will be represented in a URL as &aid=
- Example if your username was ‘username123’: &aid=username123
- Traffic Source: This is what you use to track where your traffic is coming from, and will be represented in a URL as &aso=
- Example if you were sending from a Google Ad: &aso=googleads
- Campaign: This parameter is used to track the specific campaign(s) you’re running and will be represented in a URL as &aca=
- Example if you were running a Cyber Monday campaign: &aca=cybermonday
Important: You must make sure the Author ID value (&aid=xyz) exactly matches your author username.
If you were to put all of those parameters together with an item URL that links to the checkout page, would look like this:
To show you how we’ve put that link together, the next section will take you through a step-by-step guide.
Setting up your URLs
- To make sure that you’re sending and receiving the correct traffic and insights, it is important to understand how to structure your URL with the custom parameters. This section will also breakdown how URL’s are used on Envato Market and how to customize them for your items.
It is important to know where to find your unique Item ID. This will ensure you’re sending traffic to the right place. The following graphic shows you how to identify your Item ID.
- Once you have an Item ID, you can use it to create a URL that sends traffic to your item checkout page. The following graphic shows a URL that will take a customer to the checkout using the Item ID.
You’ve now got the first half of your URL, which will send customers to your item checkout page.
We will now look at how to add the new custom parameters and create the second half of your URL.
a) First add your unique username by using the Author ID parameter &aid= in this example we will use ‘username123’ as our username. Remember that this must exactly match your username onsite.
b) Next add the source of traffic using the Traffic Source parameter &aso= in this example we will use ‘googleads’ as our source.
c) Finally we will determine which of your campaigns this link is for by adding the Campaign parameter &aca=. In this example we will use ‘cybermonday’.
Now you have a link that will send traffic to your items checkout page while also capturing the data for you to see in the reports available from the Analytics tab.
Copy the link and add in your parameters
- The Author ID (“aid=”) value must exactly match your onsite username.
- When following these examples, make sure you choose the correct marketplace for your item (e.g. ThemeForest, CodeCanyon etc.).
- We only accept standard alpha numeric terms (e.g. 123456, abcdefg), dashes (“-”) and underscores (“_”)..
- You will also need to send all 3 parameters at once. If any of these components are missing, the data won’t be captured or sent to Envato servers reliably.
So where does the data go?
We will track these parameters through the checkout process on Envato Market and then turn those metrics into CSV reports that you can download from the Analytics tab in your account settings. The data relevant to your campaigns will be available through the weekly “Campaigns” report.
Market Analytics FAQs
I use Impact Radius to generate links, how do I take advantage of these changes?
My total sales numbers from Envato Market do not match Google Analytics revenue figures exactly, why?
What do I do if I want to send traffic directly to my item page and not the checkout page?
What do I do if I want to send traffic to an item with an Extended License?