Keyword Stuffing is the practice of spamming your item titles with excessive or irrelevant keywords. Keyword stuffing is unhelpful for buyers and does not add any value.
Keep keywords in your titles to a maximum of two; you can always include additional keywords as tags.
We consider any of the following to be excessive;
- “Photography - Photography Wordpress Theme” - Repeating the same word more than once.
- “Cami | Photography Wordpress Theme for Photographers” - Repeating words with the same ‘stem’ more than once.
- “Kapow | Karate, Ninja, Kickboxing, Sports HTML Template” - Listing more than two different keywords.
- “Lami - Recipe Blogging WordPress Theme [not PSD, HTML, Magento] “ - Including keywords that are not relevant to your item.
For more information on Titles, Tags and descriptions see here.
For content specific Title Guidelines, please see here: