AudioJungle as a marketplace has seen the emergence of distinct titling trends. In this article, we will explore the two main types of Item Titles and contrast the pros and cons for both kinds. Then, we’ll lay out the general guidelines to adhere to when setting titles specifically for AudioJungle submissions.
These are titles that one could expect to see as a book title, or the name of a song, for example.
- A Walk in the Park
- The Best Day Ever
- Purple Shades of Pink
Pros: The most evident advantage of creative titles is that they allow the composer the artistic freedom to give their track a name that is more personalized to the music as a work of art.
Cons: However, while they can convey a sense of imagination or scenery, as the first two above do, they can also convey less meaningful imagery, as the third title above does, which oblige a listener to spend extra time searching, pressing play.
Descriptive titles are simple sets of descriptive words, usually adjectives or adverbs, that are used in sequence, instead of a creative title.
- Epic Cinematic Dramatic Adventure
- Fun Happy Upbeat Ukulele
- Inspiration Motivational Piano
Pros: In many cases, these titles are very succinct and express an exact and specific mood or emotion that the track conveys. This allows a customer to immediately understand if this is an item they should to listen to, as they’re search for fitting music to pair with a visual project.
Cons: They can become very unoriginal, boring, and indistinct and prevent a work from attaining a better sense of uniqueness and distinction.
AudioJungle Title Guidelines:
1. Titles should be unique to each item. That means no two items may have a title that is exactly identical. However, series titles are allowed so long as the numbering makes them distinct. Example:
- Inspiration 1
- Inspiration 2
- Inspiration 3
2. Titles should be meaningful as read in English. That means no extreme gibberish, or words that make no sense whatsoever.
Examples that are not allowed:
Note however, that a word that is invented, but still manages to convey meaningfulness to the reader is generally acceptable. For example:
Finally, names of places that are otherwise not necessarily understandable in English are allowed. For example:
That said, if you decide to choose such a title, you’re encouraged to include a note to the reviewer upon submission, to avoid misunderstandings or potential title changes or a request to do so.
Titles that are entered in a language other than english may be rejected as well. Unless there is a documented case of foreign expressions used in English, you should avoid using titles in any other language or characters. For example:
- C’est la Vie
- Joie de Vivre
- Persona Non Grata
- Всем Привет
3. No copyrighted or Trademarked names of movies, bands, artists, unique famous songs.
Please refer to the general article on Intellectual Property and Copyrights for more info on this topic.
With respect to AudioJungle titles however, if a film or book title is VERY unique and widely known culturally, it will be unacceptable as a title. For example:
- Star Wars
- Crouching Tiger Hidden Dragon
- Moby Dick
However If a film or book title is made up common word, it’s would be seen as acceptable. For example:
- The Abyss
- Catching Fire
- The Crypt
4. Descriptive titles lengths. No more than relevant 4-5 words
- Pass: Epic Dramatic Trailer
- Fail: Epic Dramatic Inspirational Sci-Fi Hybrid Trailer Music
For non-descriptive, i.e. creative titles, phrases longer that 4-5 words would be acceptable, within reason. For example:
- The Day She Said I Do
- This Cyber Killer Will Not Die
5. No Compound titles
This means that an item cannot receive both a creative and descriptive title in the same field. For example:
- The Calling - Dark Cinematic Mysterious
6. Use of the word “MUSIC”
If used as a redundantly descriptive noun, the word “music” should not be included in the title.
- Happy Christmas Music
- Epic Amazing Trailer Music
- Sentimental Romantic Music
If however it’s used outside of a descriptive context, it’s acceptable in creative titles. For example:
- Rainbow Music
- The Music of the Stars
- Music for the Masses
7. Duplicated words
Spamming your titles with duplicate words is not allowed. Repeating words or words with the same stem more than once is known as keyword stuffing. It is not helpful to your customers, and does not add any value. Titles should be informative, concise and professional.
Purposeful duplication of words in titles with intent to take advantage of Envato’s search algorithm will be seen as a violation of this policy.
Examples of unacceptable titles:
- Hip-hop is Hip-hop
- Jazz for Jazz
- Epic Motivational is Corporate Motivational
1. Duplicate words are allowed in titles only when used in established phrases, which do not convey intent to exploit or influence search results.
Examples of acceptable titles:
- Step by step
- Home sweet home
- Twinkle twinkle little star
2. Onomatopoeic words (words that are reminiscent of the sound they describe) are allowed to be duplicated in titles of sound effects, but only if they are commonly repeated as phrases.
Examples of acceptable titles:
- Knock knock
- Woof woof
It goes without saying, obscene titles alluding to narcotics, of a suggestive, sexual or inherently violent or offensive nature are not allowed.
For more information regarding title requirements for all marketplaces in general, click here.