Some marketplaces enable authors to identify key features as part of the item creation process. In order to add Key Features, simply edit your item and add up to 3 Key Features to be displayed in the search results. You can highlight what makes your item unique or a key selling point. Here are some of the selling points that you can use:
- User features
- Technical features
- Who/what it’s for
- Amount of styles/demos
- Special pricing/discounts (within our guidelines)
- Included plugins
A 45 character limit per key feature applies to help customers scan through the search results quickly.
The following image shows how the Key Features would look on the search results and it is subject to change:
Key Features Guidelines
You must follow these guidelines while adding your key feature(s):
- Do Not treat the key features like tags and stuff them with keywords.
- Ensure that each line is unique. Do Not repeat the same feature more than once.
- Do Not use ALL CAPS or special characters.